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| Twittering and Facebooking While They Work |
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Set clear guidelines about the use of social media in the workplace
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Since releasing the findings of a groundbreaking study that Russell Herder did with Ethos Business Law on corporate use of social media, and the need for internal policies and training, Carol Russell, CEO, and David Baer, president of Ethos, have been asked to participate in numerous speaking opportunities and interviews. The following article, “Twittering and Facebooking While They Work,” was published in the national publication HR Magazine, and includes some of Carol’s and David’s thoughts on the need for setting clear guidelines about the use of social media in the workplace.
Read Full Article ...
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| Twittering and Facebooking While They Work |
| Set clear guidelines about the use of social media in the workplace |
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| RESEARCH CONDUCTED BY LOCAL FIRMS FEATURED AT WORLD ECONOMIC FORUM ANNUAL MEETING
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MINNEAPOLIS, Minn. – January 29, 2010 – Proprietary social media research conducted by Minnesota firms Russell Herder and Ethos Business Law is being featured this week at the World Economic Forum’s annual meeting taking place through January 31 in Davos, Switzerland. The 2010 event entitled “Improve the State of the World: Rethink, Redesign and Rebuild” has drawn an invitation-only participant list of 2,500 chief executives from global leading companies, government representatives from the world’s top 25 economies and fast-growing countries, and presidents of the world’s major universities.
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| RESEARCH CONDUCTED BY LOCAL FIRMS FEATURED AT WORLD ECONOMIC FORUM ANNUAL MEETING
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MINNEAPOLIS, Minn. – January 29, 2010 – Proprietary social media research conducted by Minnesota firms Russell Herder and Ethos Business Law is being featured this week at the World Economic Forum’s annual meeting taking place through January 31 in Davos, Switzerland. The 2010 event entitled “Improve the State of the World: Rethink, Redesign and Rebuild” has drawn an invitation-only participant list of 2,500 chief executives from global leading companies, government representatives from the world’s top 25 economies and fast-growing countries, and presidents of the world’s major universities.
Russell Herder and Ethos Business Law conducted a groundbreaking study with C-suite executives regarding corporate use of social media, as well as on the need for internal policies and training. The firms were contacted last month for permission to share key findings at the global event in a session entitled “The Growing Influence of Social Networks,” which featured the CEOs of LinkedIn, MySpace, Ning and Twitter, among others.
“Corporations need to recognize that the social Web has the potential to become a new mode of production and the new “operating system” of a business,” the Forum reported. “But companies face a crisis of leadership. Too many companies are reticent about incorporating social media into either the organization’s internal process or its customer strategy, viewing social networks instead as a threat to employee productivity, or a source of transparency for which some organizations feel unready.”
Russell Herder and Ethos management have participated in numerous speaking engagements since the original research was released a few months ago. A free copy of the research white paper is available at www.russellherder.com/socialmediaresearch.
About Russell Herder and Ethos Business Law
Russell Herder and Ethos Business Law provide strategy, counsel and executive briefings on social media for corporate clients nationwide. Having served clients for more than 27 years, Russell Herder specializes in relevance management – leveraging research, social media and strategic creative to build meaningful relationships between individuals and organizations. Ethos Business Law is a leader and innovator in providing responsive legal services to dynamic, progressive companies through business-centric tools.
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RUSSELL HERDER AND HCMC HONORED WITH HEALTH LEADERS
MEDIA AWARD
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Russell Herder was recently presented with a Platinum award in the Best Service Line-Neurology category at the 2009 HealthLeaders Media Marketing Awards show for the agency’s Save This Brain campaign on behalf of Hennepin County Medical Center (HCMC). The annual national awards celebrate the best results-based hospital, physician practice and health plan marketing campaigns.
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RUSSELL HERDER AND HCMC HONORED WITH HEALTH LEADERS
MEDIA AWARD
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Russell Herder was recently presented with a Platinum award in the Best Service Line-Neurology category at the 2009 HealthLeaders Media Marketing Awards show for the agency’s Save This Brain campaign on behalf of Hennepin County Medical Center (HCMC). The annual national awards celebrate the best results-based hospital, physician practice and health plan marketing campaigns.
The Save This Brain campaign, initially launched in 2008, was a multifaceted initiative to educate consumers about the impact, treatment and prevention of traumatic brain injuries (TBI) that included a series of community events, outreach efforts and a website, SaveThisBrain.org. Minnesotans may best remember this brain-saving campaign by the rolling bathtub, complete with shower steam and would-be bathers in robes and slippers, that made its way along Nicollet Mall on a hot summer day last August; the bathtub was being used to call attention to the leading cause of TBI – falls.
According to HealthLeaders Media, a division of HCPro, a panel of judges chose the award winners using a formula that emphasized ROI, not just campaigns that look nice. Save This Brain was selected as the winner in its category based on four criteria: how well the team defined its objectives and strategy; how well the campaign aligned with the goals and objectives; measurement and return on investment; and creativity, message, and quality. HealthLeaders Media will add to an already impressive list of 10 marketing awards the agency has already captured for Save This Brain.
“This recognition represents an important seal of excellence for healthcare marketing, and we’re proud to share this accolade with our friends at HCMC,” said Brian Herder, executive creative director at Minneapolis-based Russell Herder. “This great work wouldn’t be possible without their solid partnership and their willingness to push the envelope when it came to creative.”
About Russell Herder
Russell Herder specializes in relevance management – leveraging research, social media and strategic creative to build meaningful relationships between individuals and organizations. The firm has offered clients across the U.S. deep insights and proven, measurable solutions for over 26 years. For more information, visit www.russellherder.com.
About Hennepin County Medical Center (HCMC)
Hennepin County Medical Center is a nationally recognized Level 1 Trauma Center with the largest emergency department in Minnesota. The comprehensive academic medical center and public teaching hospital includes a 424-bed acute care hospital and primary care and specialty clinics located in downtown Minneapolis, and four primary care clinics in Minneapolis and suburban Hennepin County. For the thirteenth year in a row, Hennepin County Medical Center is listed in the U.S. News & World Report rankings of the top U.S. Hospitals in its annual “America’s Best Hospitals” report. For more information, visit hcmc.org.
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| Businesses grapple with social media use |
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Social media is high on the boardroom agendas of many businesses and nonprofits across the country, fueled by daily increases in consumer time spent on social networking sites.
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View the whole story in Prairie Business Magazine .
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| Businesses grapple with social media use |
| Social media is high on the boardroom agendas of many businesses and nonprofits across the country, fueled by daily increases in consumer time spent on social networking sites. |
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| RH EXPANDS STRATEGIC SOCIAL MEDIA RESOURCES |
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As organizations race to determine the role of social media platforms in policy and practice, Russell Herder has added several key team members.
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| RH EXPANDS STRATEGIC SOCIAL MEDIA RESOURCES |
As organizations race to determine the role of social media platforms in policy and practice, Russell Herder has added several key team members.
Jen Fieldman brings her experience as Director of Social Media, giving clients a clear, incisive approach to seamlessly merging SM into existing communication structures. Jen joins the multi talented Michael Nelson, RH Social Media Strategist.
We’ve also welcomed Neil James, who specializes in pay-per-click metrics and analysis (In his spare time, Neil is a guitarist for a venerable heavy metal band. Apparently, this somehow improves one’s critical thinking, as he’s brilliant).
Tessa Lambrecht has also come aboard as an Account Coordinator. Tessa’s focus and drive is infectious, raising the bar for all of us.
Finally, Claire Sychowski takes the reins as a Brand Supervisor, bringing breadth and depth to our client services team. There will be more new faces in the weeks to come, and we’re very excited; if you’re lucky enough to work with any of these people, you will be, too. |
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| BEACONS BECKON TO RUSSELL HERDER |
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Seven Entered – Six Win
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Russell Herder was recently presented with six Beacon Awards for the agency’s latest work in healthcare marketing communication in the annual competition from the Minnesota Health Strategy & Communications Network (MHSCN). Designed to promote effective communication in the field of healthcare, the awards were announced at this year’s MHSCN summer conference in Chaska.
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| BEACONS BECKON TO RUSSELL HERDER |
| Seven Entered – Six Win |
Russell Herder was recently presented with six Beacon Awards for the agency’s latest work in healthcare marketing communication in the annual competition from the Minnesota Health Strategy & Communications Network (MHSCN). Designed to promote effective communication in the field of healthcare, the awards were announced at this year’s MHSCN summer conference in Chaska.
Russell Herder earned five Admiral’s and one Captain’s Award across a wide variety of categories on behalf of its clients Hennepin County Medical Center, Meeker Memorial Hospital and the Minnesota Department of Health. Admiral’s Awards denote excellence and Captain’s signal merit.
RH and their clients were honored with the following:
• Integrated Marketing Campaign: Admiral’s Award for Hennepin County Medical Center’s “Save This Brain”
• Integrated Marketing Campaign: Captain’s Award for Meeker Memorial Hospital’s New Brand Campaign
• Print Advertising: Admiral’s Award for Hennepin County Medical Center’s “Save This Brain” Sports Jersey Campaign
• Public Relations Project or Challenge: Admiral’s Award for Minnesota Department of Health’s “Say No Mas to HIV/STDs”
• Public Relations Project or Challenge: Admiral’s Award for Hennepin County Medical Center’s “Save This Brain” Bathtub Event
• Internal or External Web Page Design and Development: Admiral’s Award for Hennepin County Medical Center’s SaveThisBrain.org
“We all know healthcare can be very complex,” said MHSCN Award’s Chairwoman Martha Parsons. “Even so, the winners managed to convey their message clearly and compellingly to achieve enviable results.”
Russell Herder specializes in relevance management – leveraging research, social media and strategic creative to build meaningful relationships between individuals and organizations. The firm, which is headquartered in Minneapolis, has offered clients across the U.S. deep insights and proven, measurable solutions for over 26 years. For more information, visit www.russellherder.com.
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| RUSSELL HERDER RECEIVES TWO HEALTHCARE ADVERTISING AWARDS |
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Recognition Continues for Creative Medical Marketing
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Minneapolis-based marketing communications firm Russell Herder proudly announced today that it is the recipient of two awards from the Healthcare Marketing Report’s 26th Annual Healthcare Advertising Awards.
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| RUSSELL HERDER RECEIVES TWO HEALTHCARE ADVERTISING AWARDS |
| Recognition Continues for Creative Medical Marketing |
MINNEAPOLIS – May 12 – Minneapolis-based marketing communications firm Russell Herder proudly announced today that it is the recipient of two awards from the Healthcare Marketing Report’s 26th Annual Healthcare Advertising Awards.
The agency won a Silver Award in the Health Promotion Program category for the Save This Brain campaign created for the Hennepin County Medical Center.
The agency also brought home a Bronze Award in the Television Ad/Series category for the I Don’t Wanna Go series of 30-second spots created for Hendricks Regional Health in Danville, Ind.
Russell Herder is a multi-year winner at the Healthcare Advertising Awards and the latest pair of awards comes on the heels of three Aster Awards which the agency received earlier in May.
ABOUT THE HEALTHCARE ADVERTISING AWARDS
The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition. The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development.
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| RUSSELL HERDER CAPTURES THREE ASTER AWARDS |
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Agency Recognized for Excellence in Medical Marketing
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| RUSSELL HERDER CAPTURES THREE ASTER AWARDS |
| Agency Recognized for Excellence in Medical Marketing |
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| RUSSELL HERDER NAMED AGENCY OF RECORD FOR EARLE BROWN HERITAGE CENTER |
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Historic Conference Center Prepares for the Next 20 Years of Memories
Read More (pdf) …
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| RUSSELL HERDER NAMED AGENCY OF RECORD FOR EARLE BROWN HERITAGE CENTER |
| Historic Conference Center Prepares for the Next 20 Years of Memories |
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| SILVER TELLY AWARDED TO RUSSELL HERDER |
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Agency Captures Top Honor for Quirky Campaign.
Read More (pdf) …
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| SILVER TELLY AWARDED TO RUSSELL HERDER |
| Agency Captures Top Honor for Quirky Campaign. |
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| SAVE THIS BRAIN CAMPAIGN FEATURED IN PR WEEK |
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View Full Article from
PR Week (pdf) …
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| SAVE THIS BRAIN CAMPAIGN FEATURED IN PR WEEK |
| View Full Article from |
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| Russell Herder Title Tilt Trivia Winner Announced |
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Futboler Takes First Prize
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MINNEAPOLIS – February 16 – A feisty futboler scraped his way to the top of the pile to win Russell Herder’s annual Title Tilt Trivia contest. Djorn Buchholz, General Manager of the Minnesota Thunder and Lightning professional soccer clubs, bested a field of football fanatics to take home top honors in this year’s gridiron challenge.
For his exceptional effort, Mr. Buchholz received an iPod shuffle and the admiration of thousands.
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| Russell Herder Title Tilt Trivia Winner Announced |
| Futboler Takes First Prize |
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| SAVE THIS BRAIN FEATURED IN HEALTHCARE MARKETING ADVISOR |
| View Full Article from |
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| RUSSELL HERDER RETOOLS FOR FUTURE |
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Agency Creates Natural Roles for Business Growth
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MINNEAPOLIS – December 12 – Russell Herder, a full-service marketing communications firm, is pleased to announce the development of two new agency roles.
Ryan Wheeler has taken on the role of Digital Production Services Manager. Mr. Wheeler will be responsible for the agency’s digital initiatives. In his role, he will be charged with the coordination and development of any digital media opportunities including interactive, video, editing and post-production.
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| RUSSELL HERDER RETOOLS FOR FUTURE |
| Agency Creates Natural Roles for Business Growth |
MINNEAPOLIS – December 12 – Russell Herder, a full-service marketing communications firm, is please to announce the development of two new agency roles.
Ryan Wheeler has taken on the role of Digital Production Services Manager. Mr. Wheeler will be responsible for the agency’s digital initiatives. In his role, he will be charged with the coordination and development of any digital media opportunities including interactive, video, editing and post-production.
Michael Nelson has assumed the role of Social Media Specialist. Mr. Nelson will be responsible for leading the agency’s social media initiatives. In his role, he will be working with the agency’s client teams in proposing and implementing social media and networking opportunities on behalf of the firm’s clients.
About Russell Herder
Russell Herder is an independent marketing communications firm, providing award winning advertising, public relations, interactive, research and media services for a roster of national clients. For more information on Russell Herder, visit russellherder.com or contact Daniel Domagala at 612.455.2366 or ddomagala@russellherder.com. |
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| Hennepin Receives International Award for Health Promotion |
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Traumatic Brain Injury Campaign Honored at Consumer Health World Conference
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Hennepin County Medical Center (Hennepin) was presented with the Consumer Health World Award for its public awareness and prevention campaign about traumatic brain injuries. The awards recognize excellence and advancement in the health and wellness industries that strive to enhance consumer ability to better manage healthcare expenditures and actively take control of their quality of life.
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| Hennepin Receives International Award for Health Promotion |
| Traumatic Brain Injury Campaign Honored at Consumer Health World Conference |
MINNEAPOLIS – December 10 – Hennepin County Medical Center (Hennepin) was presented with the Consumer Health World Award for its public awareness and prevention campaign about traumatic brain injuries. The awards recognize excellence and advancement in the health and wellness industries that strive to enhance consumer ability to better manage healthcare expenditures and actively take control of their quality of life. Award recipients were announced during this year’s Consumer Health World conference held in Arlington, VA (December 8-10, 2008).
Hennepin’s “Save This Brain” campaign, an effort to educate consumers about the impact, recognition, prevention and treatment of traumatic brain injuries (TBI), placed second to WebMD in the Best Health Promotion Initiative category for its innovation, value to the public, impact, return on investment and scalability.
“This has really been a remarkable campaign for us,” said Ted Blank, director of marketing at Hennepin County Medical Center. “To be recognized for our contribution in consumer’s quality of life is really special. The feedback we have received has been great and helps illustrate that our efforts are making a valuable difference.”
The campaign, created with Minneapolis agency Russell Herder, was a multifaceted initiative that included a series of community events, outreach efforts and a special website, SaveThisBrain.org, that allows people to get information on TBI and take a closer look at how their brain makes them who they are. Minnesotans may best remember this brain-saving campaign by the rolling bathtub, complete with shower steam and would-be bathers in robes and slippers that made its way along Nicollet Mall on a hot summer day this August. The bathtub was being used to call attention to the leading cause of TBI – falls.
Hennepin’s “Save This Brain” campaign was carefully chosen from an assembly of extremely qualified competitors around the globe, by a panel of judges who represent a broad array of healthcare industry experts, according to Wendy Borow-Johnson, Consumer Health World chair.
About Hennepin County Medical Center
Hennepin County Medical Center is a nationally recognized Level 1 Trauma Center with the largest emergency department in Minnesota. The comprehensive academic medical center and public teaching hospital includes a 424-bed acute care hospital and primary care and specialty clinics located in downtown Minneapolis, and four primary care clinics in Minneapolis and suburban Hennepin County.
For the twelfth year in a row, Hennepin County Medical Center is listed in the U.S. News & World Report rankings of the top U.S. Hospitals in its annual “America’s Best Hospitals” report. For more information on Hennepin County Medical Center, visit www.hcmc.org.
About Russell Herder
Russell Herder is an independent marketing communications firm providing award-winning advertising, public relations, interactive, research and media services for a roster of national clients. For more information on Russell Herder, visit russellherder.com. |
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| CAMPAIGN - SAVE THIS BRAIN |
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HCMC Campaign Featured in MplsStPaul Magazine
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| CAMPAIGN - SAVE THIS BRAIN |
Talk about a no-brainer: Hennepin County Medical Center wants you to (A) protect your brain, and (B) if you do suffer a traumatic brain injury, have it evaluated by a doctor.
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| RUSSELL HERDER BRIGHTENS ADWEEK'S DAY |
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How can STD awareness make life seem better? Just add bees.
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| RUSSELL HERDER BRIGHTENS ADWEEK'S DAY |
| How can STD awareness make life seem better? Just add bees. |
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| Segment Your Audience for Hiring Success |
Sometimes, the sum of the parts is greater than the whole. By breaking down your audience and marketing to specific segments, you can reach the most qualified candidates for your open positions and build better brand awareness for your facility. Segmenting will cost more with upfront research and planning, but the return is most assuredly higher, explained Carol Russell, CEO of Russell Herder, a Minneapolis-based advertising company.
Click here to read the full story.
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| Segment Your Audience for Hiring Success |
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| Save This Brain Campaign Featured in HealthLeaders Media |
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Russell Herder’s “Save This Brain” campaign for Hennepin County Medical Center was recently featured in HealthLeaders Media. The campaign launched in mid-August and included an array of online, guerilla and unconventional out-of-home tactics. Click Here to read the full story.
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| Save This Brain Campaign Featured in HealthLeaders Media |
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| Minnesota Department of Health Teen Education Campaign |
Alarmed by the increase of sexually transmitted diseases (STDs) in Minnesota, the state's Department of Health launched a multichannel campaign to educate teens age 15 to 19 about STDs and prevention, with a “Get tested” call to action. Teens were targeted at places where they likely hang out or socialize, and included transit and restroom advertising, radio spots, Web banners and online social media. Street teams also engaged target populations at key events.
View Article Website Here...
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| Minnesota Department of Health Teen Education Campaign |
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| MINNESOTA THERMAL SCIENCE EXPANDS SERVICE |
Minnesota Thermal Science (MTS) has broadened both depth and scope of its services through a significant product line expansion. After more than five years of rigorous, scientific testing, MTS announces the launch of Credo™, the new industry standard in thermal solutions.
Minnesota Thermal Science Launches Credo Temperature Control Products
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| RUSSELL HERDER LAUNCHES NEW CAMPAIGN TO SAVE YOUR BRAIN |
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Hennepin County Medical Center (HCMC) partnered with Minneapolis agency Russell Herder to develop an innovative campaign to raise public awareness about brain injuries. The campaign, launched in the Twin Cities and regional markets in mid-August, is an effort to educate the public on the prevention, recognition and treatment of traumatic brain injuries – a leading cause of death and disability among children and young adults.
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| RUSSELL HERDER LAUNCHES NEW CAMPAIGN TO SAVE YOUR BRAIN |
Hennepin County Medical Center (HCMC) partnered with Minneapolis agency Russell Herder to develop an innovative campaign to raise public awareness about brain injuries. The campaign, launched in the Twin Cities and regional markets in mid-August, is an effort to educate the public on the prevention, recognition and treatment of traumatic brain injuries – a leading cause of death and disability among children and young adults.
The nationally recognized Twin Cities Level 1 Trauma hospital aims to heighten people’s appreciation of their brain through a number of online and “on-the-street” initiatives, including the campaign’s Web site, SaveThisBrain.org, special events and a number of community outreach efforts. “We challenged Russell Herder to get us out in front of the community”, said HCMC’s director of marketing Ted Blank. “They were able to address a very serious subject in an innovative and meaningful manner.”
The Web site, SaveThisBrain.org, allows users to “build their own brain,” save it to an online gallery and share their brain with friends. Throughout the site, users can learn about the functions and importance of each part of the brain, find out what would happen if any of those parts were injured, and receive information and resources for brain injury prevention and treatment.
As part of the launch, HCMC spread the word about brain injuries and SaveThisBrain.org on the streets of downtown Minneapolis in a unique way.
A rolling bathtub, complete with shower steam and a bevy of would-be bathers made its way along Nicollet Mall on Tuesday, August 19. The tub was being used to call attention to the leading cause of traumatic brain injuries – falls. Representatives wrapped in robes and slippers accompanied the tub on its trip between Fifth Street and Peavey Plaza.
The campaign launched its second phase on Thursday, August 21, when Hennepin County Medical Center’s “Brain Bar” interacted with the bustling summer crowd on Nicollet Mall. The Brain Bar is an educational, interactive kiosk that allows people to take a closer look at how their brain really makes them who they are. “Our campaign is based on quality interactions and consumer engagement, and although it’s still early, that’s what the results illustrate thus far”, added Brent Doering, Russell Herder’s vice president of client services.
The Brain Bar will take to the road for the next month with event appearances at the Minnesota State Fair’s Kid’s Day on August 25; the Minnesota Thunder’s September 13 match versus the Charleston Battery at the National Sports Center; the Minneapolis Bike Tour on September 14; the Brain Injury Awareness Day at the Dome with the Minnesota Twins on September 24; and the Walk for Thought in Como Park on October 4. |
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PUBLIC RELATIONS CAMPAIGN HITS
HOME FROM AFAR |
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Russell Herder was recently recognized for excellence in communications media at the WorldMediaFestival in Hamburg, Germany. The firm was awarded a Finalist Diploma in the Public Relations: Health category for its STD awareness campaign “Wrap It Up.” The campaign was developed in connection with the Minnesota Department of Health’s STD awareness and prevention initiatives. The program was designed to drive awareness of the risks of sexually transmitted diseases among teens and young adults..
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PUBLIC RELATIONS CAMPAIGN HITS
HOME FROM AFAR |
Russell Herder was recently recognized for excellence in communications media at the WorldMediaFestival in Hamburg, Germany.
The firm was awarded a Finalist Diploma in the Public Relations: Health category for its STD awareness campaign “Wrap It Up.” The campaign was developed in connection with the Minnesota Department of Health’s STD awareness and prevention initiatives. The program was designed to drive awareness of the risks of sexually transmitted diseases among teens and young adults. Efforts included out-of-home and online executions. The campaign was bolstered by public service announcements, street teams passing out information at events and an original rap song developed by hip-hop artist, Tremayne Williams.
The WorldMediaFestival is an international competition for audiovisual communications media. The awards gala was held on May 14, 2008, in Hamburg, Germany.
Russell Herder is an independent marketing communications firm providing award-winning advertising, public relations, interactive, research and media services for a roster of national clients. For more information on Russell Herder, visit russellherder.com or contact Daniel Domagala at 612.455.2366 or ddomagala@russellherder.com |
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| TELLYS AWARDED TO RUSSELL HERDER |
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Commercials Capture Two Awards for Creative Agency
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Russell Herder, a Minneapolis-based marketing communications firm, received two Telly Awards in a recent international competition. The firm was awarded a bronze Telly for its “Tricky Photographer” spot. The 30-second spot airs in the Indianapolis region as part of Hendricks Regional Health’s current campaign. The agency received a second bronze Telly for its “Now That’s More” television campaign for Shooting Star Casino, Hotel and Event Center.
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| TELLYS AWARDED TO RUSSELL HERDER |
| Commercials Capture Two Awards for Creative Agency |
Russell Herder, a Minneapolis-based marketing communications firm, received two Telly Awards in a recent international competition.
The firm was awarded a bronze Telly for its “Tricky Photographer” spot. The 30-second spot airs in the Indianapolis region as part of Hendricks Regional Health’s current campaign. The agency received a second bronze Telly for its “Now That’s More” television campaign for Shooting Star Casino, Hotel and Event Center. |
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| RUSSELL HERDER RECEIVES ASTER AWARD |
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Agency Recognized for Excellence in Medical Marketing
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Russell Herder, Minneapolis-based marketing communications firm, recently received an Aster Award for its campaign for Hennepin County Medical Center. The firm captured a Silver Award for their efforts in the outdoor transit and academic medical center grouping. The “Every Life Matters” campaign has been running in the Twin Cities market for nearly a year and has drawn increased attention to Hennepin County Medical Center’s commitment to serving the community as well as its reputation as one of the finest academic hospitals in the country.
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| RUSSELL HERDER RECEIVES ASTER AWARD |
| Agency Recognized for Excellence in Medical Marketing |
Russell Herder, Minneapolis-based marketing communications firm, recently received an Aster Award for its campaign for Hennepin County Medical Center.
The firm captured a Silver Award for their efforts in the outdoor transit and academic medical center grouping.
The “Every Life Matters” campaign has been running in the Twin Cities market for nearly a year and has drawn increased attention to Hennepin County Medical Center’s commitment to serving the community as well as its reputation as one of the finest academic hospitals in the country.
The Aster Awards Program recognizes the nation's most talented healthcare marketing professionals for outstanding excellence in advertising.
Russell Herder is an independent marketing communications firm providing award-winning advertising, public relations, interactive, research and media services for a roster of national clients. For more information on Russell Herder, visit russellherder.com or contact Daniel Domagala at 612.455.2366 or ddomagala@russellherder.com . |
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| JUST FOR KIX ANNOUNCES COLLABORATIVE
EFFORT WITH CHOREOGRAPHER SHANE SPARKS |
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Dancewear manufacturer and instruction provider Just For Kix has recently entered into a collaborative relationship with renowned hip-hop choreographer and performer Shane Sparks. The alliance has already produced an in-demand and hugely attended workshop with Sparks and a line of dancewear inspired by the personality. A much-anticipated ad campaign featuring Sparks will be released later this fall.
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| JUST FOR KIX ANNOUNCES COLLABORATIVE
EFFORT WITH CHOREOGRAPHER SHANE SPARKS |
BAXTER, Minn.—Dancewear manufacturer and instruction provider Just For Kix has recently entered into a collaborative relationship with renowned hip-hop choreographer and performer Shane Sparks. The alliance has already produced an in-demand and hugely attended workshop with Sparks and a line of dancewear inspired by the personality. A much-anticipated ad campaign featuring Sparks will be released later this fall.
Just For Kix owners Cindy and Steve Clough first decided to pursue a relationship with Sparks because his philosophy of dance instruction was so consistent with the organization’s: “Shane loves teaching and equipping others to be more creative and to be better dancers. This is perfectly in line with our vision of offering instruction and apparel that unleash the creativity of young dancers,” reports Cindy.
At the Just For Kix-sponsored photo session and workshop on May 10, over 400 dancers from around the Midwest were able to get a taste of Spark’s passion for dance. “People are born with the ability to create. That’s a gift, and I’m at a point in my life where I want to see and develop creativity in other people,” explains Sparks.
Just for Kix is excited to offer a new line of dancewear inspired by Sparks. The line gives dancers specializing in urban and hip-hop styles clothing that both looks the part and enables the freedom of movement required by these dynamic dance forms. Currently a City Street Hoodie, a Camo Skull Tee and a Linked Chain Tee are available from www.justforkix.com.
As part of the collaboration with Sparks, a series of Just For Kix brand ads were produced, featuring Sparks and other performers promoting the company’s growing involvement in hip-hop dance. The ads are set to run in the fall of 2008 and can be viewed on the Just For Kix website. Videos of the exclusive Just For Kix Shane Sparks interview and photo session are also available on the website.
Just For Kix started in April, 1981 as a "part-time" venture out of Cindy and Steve Clough’s home. Today, Just For Kix offers hundreds of dance- and cheer-related products and oversees dance team programs in over 150 communities with approximately 18,000 dancers throughout Minnesota, North Dakota, South Dakota, Illinois, Iowa, Nebraska and Wisconsin.
JFK WORK | SPARKS PHOTOSHOOT VIDEO | JUSTFORKIX.COM |
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