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SOCIAL MEDIA:
EMBRACING THE OPPORTUNITIES,
AVERTING THE RISKS
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A research study presented by Russell Herder and
Ethos Business Law
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| Companies identify social media as a key communications strategy, but
few are adequately addressing concerns regarding corporate security
and reputational risk. |
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EXECUTIVE SUMMARY
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Russell Herder and Ethos Business Law undertook a recent research study to gain nationally-based insight on how business leaders
view social media and its role in their organizations. Included in this free report:
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• How business leaders are using social media
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• Executive participation in social media
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• Concerns regarding confidentiality and employee productivity
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• Tips on how to develop an effective social media policy
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