Advertising has evolved. Today’s “traditional” marketing now has many moving parts, all tactics in a larger strategy. As if that weren’t enough, social media has emerged as a driving force in all kinds of relationships. So how do you adapt to this new landscape without forsaking brand equity? We’ll bring a new voice to your table, helping you define your organization and, as important, your competitor’s. When you need to move the numbers, you’ll be glad we’re on your side.
Twittering and Facebooking While They Work
Set clear guidelines about the use of social media in the workplace
Since releasing the findings of a groundbreaking study that Russell Herder did with Ethos Business Law on corporate use of social media, and the need for internal policies and training, Carol Russell, CEO, and David Baer, president of Ethos, have been asked to participate in numerous speaking opportunities and interviews. The following article, “Twittering and Facebooking While They Work,” was published in the national publication HR Magazine, and includes some of Carol’s and David’s thoughts on the need for setting clear guidelines about the use of social media in the workplace. Read Full Article.
RESEARCH CONDUCTED BY LOCAL FIRMS FEATURED AT WORLD ECONOMIC FORUM ANNUAL MEETING
MINNEAPOLIS, Minn. – January 29, 2010 – Proprietary social media research conducted by Minnesota firms Russell Herder and Ethos Business Law is being featured this week at the World Economic Forum’s annual meeting taking place through January 31 in Davos, Switzerland. The 2010 event entitled “Improve the State of the World: Rethink, Redesign and Rebuild” has drawn an invitation-only participant list of 2,500 chief executives from global leading companies, government representatives from the world’s top 25 economies and fast-growing countries, and presidents of the world’s major universities.
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MINNEAPOLIS, Minn. – January 29, 2010 – Proprietary social media research conducted by Minnesota firms Russell Herder and Ethos Business Law is being featured this week at the World Economic Forum’s annual meeting taking place through January 31 in Davos, Switzerland. The 2010 event entitled “Improve the State of the World: Rethink, Redesign and Rebuild” has drawn an invitation-only participant list of 2,500 chief executives from global leading companies, government representatives from the world’s top 25 economies and fast-growing countries, and presidents of the world’s major universities.
Russell Herder and Ethos Business Law conducted a groundbreaking study with C-suite executives regarding corporate use of social media, as well as on the need for internal policies and training. The firms were contacted last month for permission to share key findings at the global event in a session entitled “The Growing Influence of Social Networks,” which featured the CEOs of LinkedIn, MySpace, Ning and Twitter, among others.
“Corporations need to recognize that the social Web has the potential to become a new mode of production and the new “operating system” of a business,” the Forum reported. “But companies face a crisis of leadership. Too many companies are reticent about incorporating social media into either the organization’s internal process or its customer strategy, viewing social networks instead as a threat to employee productivity, or a source of transparency for which some organizations feel unready.”
Russell Herder and Ethos management have participated in numerous speaking engagements since the original research was released a few months ago. A free copy of the research white paper is available at www.russellherder.com/socialmediaresearch.
About Russell Herder and Ethos Business Law
Russell Herder and Ethos Business Law provide strategy, counsel and executive briefings on social media for corporate clients nationwide. Having served clients for more than 27 years, Russell Herder specializes in relevance management – leveraging research, social media and strategic creative to build meaningful relationships between individuals and organizations. Ethos Business Law is a leader and innovator in providing responsive legal services to dynamic, progressive companies through business-centric tools.
RUSSELL HERDER AND HCMC HONORED WITH HEALTH LEADERS MEDIA AWARD
Russell Herder was recently presented with a Platinum award in the Best Service Line-Neurology category at the 2009 HealthLeaders Media Marketing Awards show for the agency’s Save This Brain campaign on behalf of Hennepin County Medical Center (HCMC). The annual national awards celebrate the best results-based hospital, physician practice and health plan marketing campaigns.
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Russell Herder was recently presented with a Platinum award in the Best Service Line-Neurology category at the 2009 HealthLeaders Media Marketing Awards show for the agency’s Save This Brain campaign on behalf of Hennepin County Medical Center (HCMC). The annual national awards celebrate the best results-based hospital, physician practice and health plan marketing campaigns.
The Save This Brain campaign, initially launched in 2008, was a multifaceted initiative to educate consumers about the impact, treatment and prevention of traumatic brain injuries (TBI) that included a series of community events, outreach efforts and a website, SaveThisBrain.org. Minnesotans may best remember this brain-saving campaign by the rolling bathtub, complete with shower steam and would-be bathers in robes and slippers, that made its way along Nicollet Mall on a hot summer day last August; the bathtub was being used to call attention to the leading cause of TBI – falls.
According to HealthLeaders Media, a division of HCPro, a panel of judges chose the award winners using a formula that emphasized ROI, not just campaigns that look nice. Save This Brain was selected as the winner in its category based on four criteria: how well the team defined its objectives and strategy; how well the campaign aligned with the goals and objectives; measurement and return on investment; and creativity, message, and quality. HealthLeaders Media will add to an already impressive list of 10 marketing awards the agency has already captured for Save This Brain.
“This recognition represents an important seal of excellence for healthcare marketing, and we’re proud to share this accolade with our friends at HCMC,” said Brian Herder, executive creative director at Minneapolis-based Russell Herder. “This great work wouldn’t be possible without their solid partnership and their willingness to push the envelope when it came to creative.”
About Russell Herder
Russell Herder specializes in relevance management – leveraging research, social media and strategic creative to build meaningful relationships between individuals and organizations. The firm has offered clients across the U.S. deep insights and proven, measurable solutions for over 26 years. For more information, visit www.russellherder.com.
About Hennepin County Medical Center (HCMC)
Hennepin County Medical Center is a nationally recognized Level 1 Trauma Center with the largest emergency department in Minnesota. The comprehensive academic medical center and public teaching hospital includes a 424-bed acute care hospital and primary care and specialty clinics located in downtown Minneapolis, and four primary care clinics in Minneapolis and suburban Hennepin County. For the thirteenth year in a row, Hennepin County Medical Center is listed in the U.S. News & World Report rankings of the top U.S. Hospitals in its annual “America’s Best Hospitals” report. For more information, visit hcmc.org.
Social media is high on the boardroom agendas of many businesses and nonprofits across the country, fueled by daily increases in consumer time spent on social networking sites.
As organizations race to determine the role of social media platforms in policy and practice, Russell Herder has added several key team members.
Jen Fieldman brings her experience as Director of Social Media, giving clients a clear, incisive approach to seamlessly merging SM into existing communication structures. Jen joins the multi talented Michael Nelson, RH Social Media Strategist.
We’ve also welcomed Neil James, who specializes in pay-per-click metrics and analysis (In his spare time, Neil is a guitarist for a venerable heavy metal band. Apparently, this somehow improves one’s critical thinking, as he’s brilliant).
Tessa Lambrecht has also come aboard as an Account Coordinator. Tessa’s focus and drive is infectious, raising the bar for all of us.
Finally, Claire Sychowski takes the reins as a Brand Supervisor, bringing breadth and depth to our client services team. There will be more new faces in the weeks to come, and we’re very excited; if you’re lucky enough to work with any of these people, you will be, too.
As organizations race to determine the role of social media platforms in policy and practice, Russell Herder has added several key team members.
Jen Fieldman brings her experience as Director of Social Media, giving clients a clear, incisive approach to seamlessly merging SM into existing communication structures. Jen joins the multi talented Michael Nelson, RH Social Media Strategist.
We’ve also welcomed Neil James, who specializes in pay-per-click metrics and analysis (In his spare time, Neil is a guitarist for a venerable heavy metal band. Apparently, this somehow improves one’s critical thinking, as he’s brilliant).
Tessa Lambrecht has also come aboard as an Account Coordinator. Tessa’s focus and drive is infectious, raising the bar for all of us.
Finally, Claire Sychowski takes the reins as a Brand Supervisor, bringing breadth and depth to our client services team. There will be more new faces in the weeks to come, and we’re very excited; if you’re lucky enough to work with any of these people, you will be, too.
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BEACONS BECKON TO RUSSELL HERDER
Russell Herder was recently presented with six Beacon Awards for the agency’s latest work in healthcare marketing communication in the annual competition from the Minnesota Health Strategy & Communications Network (MHSCN). Designed to promote effective communication in the field of healthcare, the awards were announced at this year’s MHSCN summer conference in Chaska.
Russell Herder earned five Admiral’s and one Captain’s Award across a wide variety of categories on behalf of its clients Hennepin County Medical Center, Meeker Memorial Hospital and the Minnesota Department of Health. Admiral’s Awards denote excellence and Captain’s signal merit.
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Russell Herder was recently presented with six Beacon Awards for the agency’s latest work in healthcare marketing communication in the annual competition from the Minnesota Health Strategy & Communications Network (MHSCN). Designed to promote effective communication in the field of healthcare, the awards were announced at this year’s MHSCN summer conference in Chaska.
Russell Herder earned five Admiral’s and one Captain’s Award across a wide variety of categories on behalf of its clients Hennepin County Medical Center, Meeker Memorial Hospital and the Minnesota Department of Health. Admiral’s Awards denote excellence and Captain’s signal merit.
RH and their clients were honored with the following:
Integrated Marketing Campaign: Admiral’s Award for Hennepin County Medical Center’s “Save This Brain”
Integrated Marketing Campaign: Captain’s Award for Meeker Memorial Hospital’s New Brand Campaign
Print Advertising: Admiral’s Award for Hennepin County Medical Center’s “Save This Brain” Sports Jersey Campaign
Public Relations Project or Challenge: Admiral’s Award for Minnesota Department of Health’s “Say No Mas to HIV/STDs”
Public Relations Project or Challenge: Admiral’s Award for Hennepin County Medical Center’s “Save This Brain” Bathtub Event
Internal or External Web Page Design and Development: Admiral’s Award for Hennepin County Medical Center’s SaveThisBrain.org
“We all know healthcare can be very complex,” said MHSCN Award’s Chairwoman Martha Parsons. “Even so, the winners managed to convey their message clearly and compellingly to achieve enviable results.”
Russell Herder specializes in relevance management – leveraging research, social media and strategic creative to build meaningful relationships between individuals and organizations. The firm, which is headquartered in Minneapolis, has offered clients across the U.S. deep insights and proven, measurable solutions for over 26 years. For more information, visit www.russellherder.com.
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Russell Herder Releases New Study on Social Media Policy Trends
A new national study finds that while businesses are looking to social media as a key communication channel, few are adequately addressing concerns regarding corporate security and reputational risk.
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A new national study finds that while businesses are looking to social media as a key communication channel, few are adequately addressing concerns regarding corporate security and reputational risk. In the research study titled “Social Media: Embracing the Opportunities and Averting the Risks,” Russell Herder and Ethos Business Law surveyed senior management, marketing and human resource professionals across the country regarding their attitudes toward social media and their companies’ policies regarding its use. Learn more about the research and best practices for developing a social media policy for your organization HERE.
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