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	<title>Russell Herder</title>
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	<link>http://www.RussellHerder.com</link>
	<description>Minneapolis Marketing Firm</description>
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	<copyright>Copyright © Russell Herder 2011 </copyright>
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	<itunes:subtitle>A guide to navigating your brand through the marketing clutter.</itunes:subtitle>
	<itunes:summary>The Relevance Racio podcast offers insights and analysis on marketing, advertising and public relations from Russell Herder.</itunes:summary>
	<itunes:keywords>Marketing, Advertising, Digital Marketing, Social Media, Healthcare Marketing, Healthcare Advertising</itunes:keywords>
	<itunes:category text="Business">
		<itunes:category text="Management &#38; Marketing" />
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	<itunes:author>Russell Herder</itunes:author>
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		<itunes:name>Russell Herder</itunes:name>
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		<item>
		<title>Need a Speaker?</title>
		<link>http://www.RussellHerder.com/speaking-opportunities/</link>
		<comments>http://www.RussellHerder.com/speaking-opportunities/#comments</comments>
		<pubDate>Fri, 23 Sep 2011 18:21:46 +0000</pubDate>
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				<category><![CDATA[Page_AboutRH]]></category>
		<category><![CDATA[page_AboutRH_AboutRH]]></category>

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		<description><![CDATA[At Russell Herder, our communications work and thought leadership within the fields of marketing and research is a day-to-day, significant commitment. As a result, we are frequently called on as subject matter experts for professional events. To schedule a speaker, contact Liz Mortek at (612) 455-2364. For topic ideas, check out our white paper series. Upcoming [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.RussellHerder.com/wp-content/uploads/2011/09/mic.jpg"><img class="size-full wp-image-685 alignright" title="mic" src="http://www.RussellHerder.com/wp-content/uploads/2011/09/mic.jpg" alt="Microphone" width="164" height="244" /></a></p>
<p>At Russell Herder, our communications work and thought leadership within the fields of marketing and research is a day-to-day, significant commitment. As a result, we are frequently called on as subject matter experts for professional events.</p>
<p>To schedule a speaker, contact <a href="mailto:liz.mortek@russellherder.com">Liz Mortek </a>at (612) 455-2364. For topic ideas, check out our <a href="http://russellherder.com/research">white paper series</a>.</p>
<p><strong>Upcoming Events</strong></p>
<p><em><a href="http://www.hospmn.affiniscape.com/displaycommon.cfm?an=1&amp;subarticlenbr=482">Minnesota Resort and Campground Association 2011 Fall Conference<br />
</a></em>October 26 | Thumper Pond Resort | Ottertail, MN<br />
Topic: Emerging Opportunities in Digital Marketing</p>
<p><a href="http://www.mhscn.com/?p=1651"><em>Minnesota Health Strategy and Communications Network 2011 Fall Conference</em><br />
</a>November 3 | Saint Anthony Main Event Center | Minneapolis<br />
Topic: Healthcare Social Media Research and Online Listening</p>
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		<title>Seeking Social Solace</title>
		<link>http://www.RussellHerder.com/seeking-social-solace/</link>
		<comments>http://www.RussellHerder.com/seeking-social-solace/#comments</comments>
		<pubDate>Thu, 23 Jun 2011 15:04:19 +0000</pubDate>
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				<category><![CDATA[Work Section Project Information]]></category>

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		<title>Careers</title>
		<link>http://www.RussellHerder.com/careers/</link>
		<comments>http://www.RussellHerder.com/careers/#comments</comments>
		<pubDate>Wed, 06 Apr 2011 17:03:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[We&#8217;re always looking for talented people and creative thinkers. If that sounds like you, send us your stuff and we&#8217;ll take a look. Christian Beckler Director of Human Resources 612.455.2360 christianbeckler@russellherder.com Account Coordinator Russell Herder, a fully-accredited 4A’s advertising agency with strong creative, PR, digital, media and research capabilities, is seeking a junior account coordinator [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;re always looking for talented people and creative thinkers. If that sounds like you, send us your stuff and we&#8217;ll take a look.</p>
<p>Christian Beckler<br />
Director of Human Resources<br />
612.455.2360<br />
<a href="mailto:christianbeckler@russellherder.com">christianbeckler@russellherder.com</a></p>
<p><strong>Account Coordinator</strong></p>
<p>Russell Herder, a fully-accredited 4A’s advertising agency with strong creative, PR, digital, media and research capabilities, is seeking a junior account coordinator with one to three years of experience to join its team.</p>
<p>The account coordinator will work in tandem with the client services and digital teams to assist the daily servicing of their clients and support other agency activities on an as needed basis.</p>
<p><strong>Job Responsibilities:</strong></p>
<ul>
<li>Support client services and digital teams as needed to build rapport and credibility with client based upon trust and expert counsel.</li>
<li>Coordinate production of client and business development projects with any or all agency resource areas.</li>
<li>Take ownership of projects by managing the day-to-day operations of projects as directed by client services and digital teams.</li>
<li>Helps coordinate the production of client and new-business presentations.</li>
<li>Develop production schedules and complete timelines for creative projects that balance client and agency needs.</li>
<li>Take ownership for team communication, and keep entire team informed of project status and/or changes.</li>
<li>Maintain a high level of organization to all projects on assigned accounts.</li>
<li>Complete search marketing, social media, PR, media and billing reporting as needed for clients.</li>
<li>Assist as needed in execution of specific digital, PR and creative tactics.</li>
<li>Fulfill agency administrative and proofing duties as needed.</li>
</ul>
<p><span style="font-weight: bold;">Required Skills:</span></p>
<ul>
<li><strong>Superlative Writer: </strong>As a communications professional, you are an effective, persuasive and stylish writer who thrives in a deadline-driven environment and handles pressure with grace. If you’ve been published, even better.</li>
<li><strong>Detail-Obsessed: </strong>The little things matter to you, whether it’s properly placing the comma in “1,000” or knowing the difference between “it’s” and “its”, and your work and achievements reflect this commitment.</li>
<li><strong>Proactive Team Player:</strong> The words “that’s not my job” aren’t part of your vocabulary, and you enthusiastically seek out and embrace opportunities to help the agency and add to your professional skill-set by fulfilling duties not necessarily in the domain of your title.</li>
<li><strong>Critical Thinker:</strong> You are able to independently form critical judgments and seamlessly blend facts, logic and intuition in order to justify your stances.</li>
<li><strong>Relentlessly Curious:</strong> You are not only undaunted when faced with new challenges or unexpected results, but insatiably driven to use these experiences to enhance your professional development.</li>
<li><strong>Uncommonly Resourceful: </strong>You have a deep understanding of the value of resourcefulness and pragmatism in problem-solving and have demonstrably employed creative thinking to solve real-life professional challenges.</li>
<li><strong>Graceful Under Pressure:</strong> Always the true professional, the very real challenges of multiple projects, shifting deadlines and changing priorities do not incite frustration, impact the quality of your work, nor hinder you from honoring commitments.</li>
<li><strong>Math-Literate:</strong> You might have struggled at high-level calculus, but you can accurately compute and aren’t intimidated by business-world math, including calculating percentages, averages and ROI.</li>
<li><strong>Technologically Savvy:</strong> More than simply reading Mashable and owning an iPad, you are sufficiently versed in digital tools and technologies and capable of applying that knowledge towards solving real-world business problems.</li>
<li><strong>Insistent on Accountability:</strong> If you could, you would sign your name and title in big, bold letters on every piece of work you produce. More importantly, you own mistakes and find ways to use them as opportunities for growth.</li>
</ul>
<p>Email your resume and personal summary to <a href="mailto:christianbeckler@russellherder.com">christianbeckler@russellherder.com</a>. No phone calls, please.</p>
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		<title>Internships Available</title>
		<link>http://www.RussellHerder.com/internships-available/</link>
		<comments>http://www.RussellHerder.com/internships-available/#comments</comments>
		<pubDate>Wed, 06 Apr 2011 16:04:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[page_Careers]]></category>

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		<description><![CDATA[Russell Herder accepts internship applications for a variety of positions on a periodic basis. If interested, please contact christianbeckler@russellherder.com . No phone calls please.]]></description>
			<content:encoded><![CDATA[<p>Russell Herder accepts internship applications for a variety of positions on a periodic basis. If interested, please contact <a href="mailto:christianbeckler@russellherder.com">christianbeckler@russellherder.com </a>. No phone calls please.</p>
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		<title>Positions Available</title>
		<link>http://www.RussellHerder.com/rh_careers_positions_available/</link>
		<comments>http://www.RussellHerder.com/rh_careers_positions_available/#comments</comments>
		<pubDate>Tue, 05 Apr 2011 19:45:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[page_Careers]]></category>

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		<description><![CDATA[We are an integrated marketing communications firm located in the heart of downtown Minneapolis. If you&#8217;re someone who loves a challenge and collaborating as part of a dynamic team, introduce yourself. Email your resume and personal summary to christianbeckler@russellherder.com. No phone calls, please.]]></description>
			<content:encoded><![CDATA[<p>We are an integrated marketing communications firm located in the heart of downtown Minneapolis. If you&#8217;re someone who loves a challenge and collaborating as part of a dynamic team, introduce yourself. Email your resume and personal summary to <a href="mailto:christianbeckler@russellherder.com">christianbeckler@russellherder.com</a>. No phone calls, please.</p>
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		<title>Ultra Paws</title>
		<link>http://www.RussellHerder.com/ultra-paws/</link>
		<comments>http://www.RussellHerder.com/ultra-paws/#comments</comments>
		<pubDate>Fri, 28 Jan 2011 17:39:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Work Section Project Information]]></category>

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		<description><![CDATA[Project infor for Ultra Paws]]></description>
			<content:encoded><![CDATA[<p>Project infor for Ultra Paws</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<title>North Dakota State College of Science</title>
		<link>http://www.RussellHerder.com/north-dakota-state-college-of-science/</link>
		<comments>http://www.RussellHerder.com/north-dakota-state-college-of-science/#comments</comments>
		<pubDate>Fri, 28 Jan 2011 17:38:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Work Section Project Information]]></category>

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		<description><![CDATA[Project info for NDSCS]]></description>
			<content:encoded><![CDATA[<p>Project info for NDSCS</p>
]]></content:encoded>
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		<title>MN Thermal Science</title>
		<link>http://www.RussellHerder.com/mn-thermal-science/</link>
		<comments>http://www.RussellHerder.com/mn-thermal-science/#comments</comments>
		<pubDate>Fri, 28 Jan 2011 17:36:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Work Section Project Information]]></category>

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		<description><![CDATA[Project info for MN Thermal Science]]></description>
			<content:encoded><![CDATA[<p>Project info for MN Thermal Science</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Syphilis Awareness</title>
		<link>http://www.RussellHerder.com/syphilis-awareness/</link>
		<comments>http://www.RussellHerder.com/syphilis-awareness/#comments</comments>
		<pubDate>Fri, 28 Jan 2011 17:34:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Work Section Project Information]]></category>

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		<description><![CDATA[Project info for Syphilis Awareness]]></description>
			<content:encoded><![CDATA[<p>Project info for Syphilis Awareness</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>STD Awareness</title>
		<link>http://www.RussellHerder.com/std-awareness/</link>
		<comments>http://www.RussellHerder.com/std-awareness/#comments</comments>
		<pubDate>Fri, 28 Jan 2011 17:33:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Work Section Project Information]]></category>

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		<description><![CDATA[Project info for STD Awareness]]></description>
			<content:encoded><![CDATA[<p>Project info for STD Awareness</p>
]]></content:encoded>
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