Bombarded daily with thousands of ad messages and choices, politically engaged, constantly wired, involved in volunteering, tech savvy, impatient, suspicious and distrusting of marketing, increasingly stressed and busy. And you wonder why today’s college and high school students don’t want to listen to you? LOL. Such is the reality of today’s youth – an increasingly attractive market with incredible consumer spending potential. The Millennials (also known as GenerationNext) are making their first independent decisions – including brand, product or service preferences – that will likely influence their purchasing habits in the future. That’s why marketing to them is not simply selling what they are buying today – it’s about establishing your brand so that they will buy tomorrow. By establishing trust and connecting with them in a meaningful way, your brand can become ‘first name’ to them and, hopefully, remain friends for life. Sounds easy, but such requires a unique expertise, unconventional strategy and careful media planning that pushes the boundaries of the ordinary.   Put the GenNext Marketing Expertise to Work for You. How do you reach and effectively communicate with today’s youth? The answer to this question is as multi-faceted and diverse as the Millennials themselves. Moreover, it keeps changing every day. At Russell Herder, finding the right answers and successfully marketing to ever-changing young adults is a specialty. From creating public awareness and education programs to retail advertising targeting youth, our expertise and thorough understanding of this audience has delivered powerful, effective strategies for our clients. Our senior team encompasses a wealth of experience in Millennial markets including high school, college and post-college. With seasoned brand specialists, youth marketing experts and researchers, our staff produces impactful, relevant and measurable results that drive our clients’ success .

Experience. What a Timesaver.

When you work with RH, we’re focused on your challenge, not getting to know your industry. Because of our experience within GenNext marketing, we’ve retained and continue to grow a great deal of target market insight, which allows us to stay on top of the latest trends in this constantly changing market.

You Don’t Need an Agency. You Need a Partner.

At RH, our culture boils down to this: treat your business like it’s our own. Your market opportunities will be surrounded by senior talent – directing each facet of work through a dedicated strategic and creative team highly experienced at reaching the youth market. Strategic planning and brand management will align perfectly with design, production and execution. See Russell Herder Millennial Marketing Services.

Strategic Snapshots. AKA: the Work

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