There’s a reason why advertising done for social causes is often the most engaging and sometimes shocking work done in the industry. Such communication has to be impactful to break through. Even if your message gets noticed, it’s becoming increasingly difficult to influence action or change behavior in your target audience. What works is a communications strategy based on an in-depth understanding of the target audience’s perceptions of the issue and the environment in which the message will be delivered. Strategies that inform creative must be tested, adjusted and then closely monitored to stay in synch with the dynamics of a constantly changing marketplace. We agree, it’s a challenging process, but well worth the actionable, measureable results that it brings.   Put the Social Marketing Experts to Work for You. For nearly 25 years, Russell Herder has been developing some of the smartest solutions to the unique issues facing nonprofit and public-sector clients around the country. From public awareness and education programs to issue-related advertising, our expertise has delivered powerful, effective strategies. Our senior team encompasses a wealth of experience in the social marketing field. With seasoned brand specialists and researchers, our staff produces meaningful, relevant and measurable results that help achieve our clients’ goals. .

Experience. What a Timesaver.

When you work with RH, we’re focused on your challenge, not an industry ramp up. Because of our experience with nonprofits, we’ve retained and continue to grow target market insight. Moreover, we understand how to generate and manage media coverage to get the most exposure and impact for our clients.

You Don’t Need an Agency. You Need a Partner.

At RH, our culture boils down to this: we treat your budget like it’s our own. Your market opportunities will be surrounded by senior talent – directing each facet of work through a dedicated strategic and creative team highly experienced in social marketing. See Russell Herder Social Marketing Services.

Strategic Snapshots. AKA: the Work

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